People are attracted to beautiful things. They always have been and they always will be. A fiery orchid. A glorious landscape. An eye-catching poster. A lyrical logo. I design to communicate a message swiftly and powerfully, and I believe that aesthetics are important, down to the smallest detail.
I love my work. I’m intrigued by art and technology in tandem; because of the synergy of design and the computer, the possibilities are endless. It’s up to each of us to exploit technology in the service of ideas and aesthetics on behalf of our client.
My experience has been all over the graphics map, from working for agencies to corporate stints to owning my own business, in New York and in Florida (where I’m originally from). As an art student I ran across the graphics department at FSU and became an immediate convert. Problem solving has become my passion, and concept is everything now that the channels of communication are so crowded.
I’ve been both a vendor and a client, and I understand the needs of each sector. We all have in common that we want the outcome of every project to be the best it can be. To that end, I put together a team of professionals (whose bios will soon be listed on this site) and approach projects with the right tools to see each job through. Every client and project are unique. You can’t provide solutions if you don’t fully understand the situation.
In 1999 I realized that many web sites were inadequate. Second Site Studio is all about re-tooling these non-functional sites. When a site doesn’t work, it's due primarily to one or more of three possible reasons. The design may be bad or inappropriate. The technology may be clunky and hard for the customer to use. The site may not answer the needs of the business. We take sites, analyze them and give our clients solutions that are more in line with their needs. I realize that even if everyone had a million bucks to spend on a site it could still be inadequate. The right site is only possible if the right talent come together.
I also believe that you’ve got to use print as well as digital channels, and you'll see plenty of it on this site. When the two mediums are used in a plan that’s intelligent and well-executed, the results can be fantastically successful. That’s what I do.
You can get in touch with me at sharon@secondsitestudio.com and I’ll be glad to discuss your needs.
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