SHARON COLLINS DESIGNS
I write, coordinate, strategize, create, research,
manage, facilitate, deploy, measure and do all things print and digital.
Let's talk about it over a cup of joe!
At the same time, though, and for the same reason, there is so much more noise out there. More stuff delivered digitally right to your phone or computer screen. A little mom and pop in Sheboygan can serve up ads to a guy in Thailand, and make a sale too. What I do is help companies sound out and be heard. And seen. And noticed.
I'd love to do it for you, too. Let's talk.
WHAT DO YOU NEED?
It’s not always cut and dry, is it? What you need depends on your situation. You may have a great website, and all the advertising you need, but it’s just not getting to the right people. Or you know your customers but not how to speak to them. You have a product and need a catalog and a website that work in tandem to sell that product. Have the catalog and the website, but need some social marketing to get them off the ground. Got the Facebook thing going but not the plan to make it interface with your website. And sometimes you just don't know what's wrong.
research and strategy
No problem. Tell me your situation and my team will figure it out. Planning is everything, because the strongest concept shown to someone who is not your customer is worthless. First we devise a strategy and then make it happen.
design and deploy
Once we have a plan, we put it into action. Design is what we love most. Copywriting is a close second. We do everything, from digital and print to interactive and video. If I don't have it in house, I have people. And THEY have people.
Analyze & evaluate
Ok, we did it. But that's not enough. Now we have to see if it's working. That's part of the strategy, because written into it is a way to measure each part of it. Then we tweak. Adjust. Make it work perfectly. And voila! Success.